It all started when stand-up comedian Kyle Kinane, who counts the likes of Patton Oswalt and Marc Maron as fans, noticed that the Twitter account for Pace favorited a 10-month old tweet insulting their salsa.
You're doing it wrong, Pace. pic.twitter.com/Va2FsobaiR
— Kyle Kinane (@kylekinane) December 1, 2013 So he decided to have some fun with it.
Let's try something here...
— Kyle Kinane (@kylekinane) December 1, 2013
I wouldn't rub Pace Picante-brand salsa on my asshole if my turds came out on fire.
— Kyle Kinane (@kylekinane) December 1, 2013 Lo and behold, it worked.
Pace, you might want to pay a human being to run your account. pic.twitter.com/VJro7FRB6L
— Kyle Kinane (@kylekinane) December 1, 2013 He decided to test it again...
Pace Picante-brand salsa officially endorses @MrsRenfros salsa as the tastiest super market salsa ever!
— Kyle Kinane (@kylekinane) December 1, 2013 ...and got the same result.
Sunday morning just got really interesting ... pic.twitter.com/WE6xfHIsmH
— Kyle Kinane (@kylekinane) December 1, 2013 But how far would they go in favoriting negative tweets?
Pace Picante-brand salsa openly admits its ad campaign is vaguely homophobic and yet its salsa tastes like old cowboy dicks
— Kyle Kinane (@kylekinane) December 1, 2013 Pretty far, apparently.
WELL BOY-HOWDY!!! pic.twitter.com/ESUcilH0uD
— Kyle Kinane (@kylekinane) December 1, 2013
.@Pace_Foods only eats Tostitos salsa at the company Xmas party.
— Kyle Kinane (@kylekinane) December 1, 2013
So it's just open season then? pic.twitter.com/sMUxooFr1J
— Kyle Kinane (@kylekinane) December 1, 2013 Until they finally caught on.
We were just experiencing some technical problems with our Twitter account, please accept our apology and Happy Holidays.
— Pace Picante (@Pace_Foods) December 1, 2013
I was never part of the 99% movement, but this morning we shut down big salsa! Cheers! pic.twitter.com/3s9RaizGVW
— Kyle Kinane (@kylekinane) December 1, 2013 Pace started direct messaging Kinane with some requests.
Negotiations have begun. pic.twitter.com/Oiv7S9I0mA
— Kyle Kinane (@kylekinane) December 1, 2013
My friends are getting book deals from Twitter and I'm slow dancing with a robot for a case of free salsa. Everything's just fucking grand.
— Kyle Kinane (@kylekinane) December 1, 2013
— Kyle Kinane (@kylekinane) December 1, 2013 But it turns out they wouldn't bite.
"Blackmail for salsa is still blackmail." Oh boy. Gonna need some pro bono representation over here. pic.twitter.com/a7CQ1t2dr0
— Kyle Kinane (@kylekinane) December 1, 2013 The united front at Pace began to shatter.
CHECK MATE. pic.twitter.com/tllWYQCFyz
— Kyle Kinane (@kylekinane) December 1, 2013
Looks like we really "stirred up" a little controversy! (I love wordplay you can go fuck you if you don't). pic.twitter.com/YDk9FGPqeI
— Kyle Kinane (@kylekinane) December 1, 2013 By this point, the interaction was getting increasingly public, so Kinane brought his childhood crush Winnie Cooper into it.
I'm only fighting with @Pace_Foods in order to gain the attention of @danicamckellar. It's like a real mellow John Hinckley situation.
— Kyle Kinane (@kylekinane) December 1, 2013 Kyle decided that no harm had been done, so why not get some free salsa out of it?
Verdict in the @kylekinane bored in bed on a Sunday vs. @Pace_Foods's autonomously favoriting robot: pic.twitter.com/2U1xDQBj9h
— Kyle Kinane (@kylekinane) December 1, 2013 Some "pranksters" also dropped this off.
You may've won earlier than you thought, @Pace_Foods. Pranksters just gave you $45. pic.twitter.com/gvtiXklTug
— Kyle Kinane (@kylekinane) December 1, 2013 All was fun and games... and then it started to get real.
Well well, @Pace_Foods, is the player becoming the played? I say GAME ON. pic.twitter.com/jzc9xBO1OE
— Kyle Kinane (@kylekinane) December 1, 2013 After Miles' outburst, Miles and Eric disappeared.
ITS A COVER UP!!! pic.twitter.com/cemzvJWIaC
— Kyle Kinane (@kylekinane) December 1, 2013
ALERT THE AUTHORITIES. pic.twitter.com/qRJ4K6K9ln
— Kyle Kinane (@kylekinane) December 1, 2013
My nerves are such a mess over the whereabouts of Miles and Eric now I can barely keep down my @Pace_Foods medium spice chunky style salsa.
— Kyle Kinane (@kylekinane) December 1, 2013
— Kyle Kinane (@kylekinane) December 1, 2013
Now it's just getting sadistic. WHAT DO YOU WANT FROM ME, PACE? AN APOLOGY? OH GOD IM SORRY. PACE FORGIVE ME pic.twitter.com/vdkttwHkA5
— Kyle Kinane (@kylekinane) December 1, 2013 DRAMA.
Oh god Miles I am so sorry. And right before Christmas. You can probably use salsa instead of cranberry sauce I guess pic.twitter.com/vp7rKA18ox
— Kyle Kinane (@kylekinane) December 1, 2013 Kyle started to worry that he was responsible for someone getting fired.
.@Pace_Foods please donate one of my cases of free salsa to the home address of former employee Miles (assuming he can still keep his home).
— Kyle Kinane (@kylekinane) December 1, 2013
Let's make sure Miles has a job tomorrow w/ @Pace_Foods. How about literally the easiest show of support--a hashtag? #BringBackMiles
— Kyle Kinane (@kylekinane) December 2, 2013
We won't know about #BringBackMiles until tmrw when @Pace_Foods corporate hq opens up in Texas. Until then, lets hold a vigil (drink beers).
— Kyle Kinane (@kylekinane) December 2, 2013 And Miles went rogue. (This tweet was deleted, but the text is below.)
THEY CHANGED THE PASSWORD, BUT BACK TO WHAT IT USED TO BE, I WON'T GO QUIETLY. #BringBackMiles #directdeposit #IQUIT
— Pace Picante (@Pace_Foods) December 2, 2013 Then, Miles got his @Pace_Foods password taken away and retreated to his own Twitter account. (His account was also suspended.)
@kylekinane Here you go, I'm done proving myself, direct deposit, none of your business, deleting my twitter pic.twitter.com/ouglN4C0wK
— Miles Wates (@MilesWates) December 2, 2013 So will Miles keep his job? Is this all just an ingenious marketing ploy? Stay tuned.
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