Evan Peters plays Quicksilver in "X-Men: Days of Future Past," and while there have been glimpses of his character in the film's marketing campaign, the best look yet at the new mutant has arrived via Hardee's. Peters' Quicksilver is front and center in a new commercial for the fast-food chain's X-tra Bacon, Egg & Cheese sandwich. (There's another ad featuring Colossus, played Daniel Cudmore, eating the X-tra Bacon Thickburger.)
"Our visual introduction to Quicksilver in motion comes in the form of 30 seconds of him eating an X-tra Bacon, Egg & Cheese biscuit," wrote HitFix reporter Drew McWeeny in a post about the Quicksilver commercial. "If they were hoping to make him seem interesting or intimidating or cool, this is pretty much the opposite of the way they should have handled things."
Indeed, but such is the game, as actor-writer-director Seth Rogen pointed out in a Twitter conversation with McWeeny after the HitFix story went up:
"X-Men: Days of Future Past" is out in theaters on May 23. For more on the new Hardee's campaign, head to HitFix.
"Our visual introduction to Quicksilver in motion comes in the form of 30 seconds of him eating an X-tra Bacon, Egg & Cheese biscuit," wrote HitFix reporter Drew McWeeny in a post about the Quicksilver commercial. "If they were hoping to make him seem interesting or intimidating or cool, this is pretty much the opposite of the way they should have handled things."
Indeed, but such is the game, as actor-writer-director Seth Rogen pointed out in a Twitter conversation with McWeeny after the HitFix story went up:
@DrewAtHitFix @HitFix probably about 20 million dollars in marketing is why.
— Seth Rogen (@Sethrogen) April 7, 2014
@DrewAtHitFix @HitFix yeah. But as a filmmaker, there's certainly upsides to your movie getting an additional 20 million in marketing.
— Seth Rogen (@Sethrogen) April 7, 2014 "X-Men: Days of Future Past" is out in theaters on May 23. For more on the new Hardee's campaign, head to HitFix.
No comments:
Post a Comment